I run growth like an operating system, not a campaign calendar ·AI agents handle research and reporting, I focus on strategy and revenue.
ai · roi
14×
ROI from internal AI operating system. 47 production problems solved · 700–1,100 hrs saved in 8 weeks (2026).
brazil · xverse
#3
Brazil established as Xverse's #3 global market from zero ·Portuguese localization, KOL partnerships, community-led distribution.
creators
100+
KOL activations · Xverse
ordinals latam
1.5K+
Online viewers · 200+ in person · sold out
crypto bazar
500+
Visitors educated · 20 merchants onboarded to crypto
mod ops 24/7
10
Global mod team led · crisis ops
01 Experience The last five years.
byTHELAB *
Founder & Marketing Director
- Built and operate proprietary autonomous AI agent systems that run growth marketing 24/7 · research, intelligence reports, content drafting and execution while clients sleep.
- AI-native growth toolkit for clients: brand voice + positioning · campaign strategy + copy systems · focus groups (MX/CO) · email nurture sequences · KOL/creator programs · content production at scale · analytics + tracking rebuilds · SEO/GEO audits · design systems.
- Productized 21–30 day GTM sprints from awareness to activation with measurable revenue and conversion outcomes. 3-person team ships output of a 15-person agency.
Active clients
Aureo Bitcoin · Fedi · Bitso
Bitsave (prev. Bitsafve)
Marketing & Growth Director · part-time
- Diagnosed near-zero activation on platform with strong organic traffic ·built diagnostic framework BEFORE ads (funnel mapping, focus groups MX+CO, hypothesis validation).
- Led full GTM relaunch + rebrand under LATAM regulatory constraints ·improved mobile product UX, identified SEO issues and lifted GEO positioning.
- Upgraded social media communication · connected the platform with LATAM crypto/fintech community and KOLs.
Xverse Bitcoin wallet · 1.5M+ users globally during tenure
LATAM Growth & Marketing Manager
- Owned end-to-end LATAM growth funnel across MX, BR, AR, CO, CL · localized GTM, not translated US playbook.
- Built Brazil from zero into Xverse's #3 global market via Portuguese localization + regional KOL partnerships · led Ordinals LATAM Mexico (sold out · 200+ in person · 1,500+ online · first in region).
- Activated 100+ creators · built ecosystem partnerships with Stacks, MoonPay, Ledger, OrdinalsBot + artist collaborations with Trio & Gama · represented Xverse at UNGA79 (UN Tech Forum), Consensus, LABITCONF, Bitcoin Conference HK/LV/Nashville.
Virtua Web3 platform
Head of Community, Global
- Built and scaled global community from zero across Discord, Telegram, Twitter · led 24/7 moderation team of 10 with crisis protocols (FUD, security incidents, bad actors).
- Designed and hosted online + IRL metaverse tournament · character/persona design, $500 prize, 500 reg + 200 attendees. Brand Ambassador at NFT NYC, CNFTCON, NFT LV · interviewed Charles Hoskinson (Cardano).
Skills · semantic clusters
AI-native ops
Claude · Claude Code · OpenClaw · agentic workflows · prompt engineering · GAN-inspired Planner-Generator-Evaluator harness · AI bot deployment with security-by-design · MCP integrations (Notion, Slack, Linear, Figma)
Growth & marketing
Growth Strategy · Full-Funnel (Acquisition→Activation→Retention→Revenue→Referral) · GTM · CRO · KOL/creator programs · UGC · Community-led growth · Education-led acquisition · Localization (≠ translation)
Bitcoin · Web3 · Fintech
Self-custody · Stablecoins · Ordinals/Runes · Wallet growth · Regulated crypto/fintech (CMF Chile, MX financial-services) · KYC optimization · LATAM market entry · Multi-jurisdiction compliance language
Analytics & ops
GA4 · GTM · Linear · Notion · Figma · Publer · Typefully · Granola · Funnel diagnostics · Tracking infrastructure restoration
Education
-
MA, Education
UNAM · 2018–2021
-
Lic. Ciencias de la Educación
UAN · 2011–2015 · graduated with honors
-
Marketing & Growth Strategy
Platzi · 2025
Certifications
- AI Fluency Framework & Foundations · Anthropic
- Gemini Course · Google
- OpenClaw Course
- Course Growth Hacking
- Epistemology, Cognition, Teaching
Languages
- SpanishNative
- EnglishProfessional Working
- PortugueseElementary
Speaking · selected
-
UNGA79 ·UN Tech Forum
New York · 2024 · Xverse
-
The Bitcoin Conference
HK · LV · Nashville · 2024
-
LABITCONF · Consensus
2024-25 · Xverse
-
Virtua Metaverse Tournament
Host · 500 reg + 200 attendees · online + IRL
-
NFT NYC · CNFTCON · NFT LV
2022-23 · Virtua
-
Bitconf Mexico City
CDMX · Jan 2025
-
Monad Blitz
Mentor · 2026
-
La Salita Bitcoiner
Weekly X Space (ES) · ongoing host
Community organized
- Ordinals LATAM Mexicofirst in region · sold out
- Crypto Bazarfirst edition · 500+ visitors · 20 merchants onboarded to crypto
- Cryptomundial MXfounder · directorio crypto-friendly