byTHELAB* · FounderGrowth Lead · LATAM expertise

Wendy López

LATAM Growth & Partnerships Lead · AI-Native
Global track record
→ now building LATAM

I'm a growth leader with deep expertise in companies building on emerging blockchain technologies, like Bitcoin wallets and crypto products. Previously at Xverse (1.5M+ users). UNGA79 speaker.

01Experience the last five years
Mar 2026 Now
México · Remote

Fedi · community Bitcoin · Fedimint

Growth Partner · México
  • Lead Fedi's growth in México: reached 1,000+ people in 3 months on zero extra budget.
  • Design and host the full activation program end to end (university lectures, IRL events, Build Day, and a weekly live show), producing the educational materials that pull developers into the ecosystem.
Feb 2026 Now
LATAM · Remote

byTHELAB · AI-native growth studio

Founder & Growth Lead
  • Founder of an AI-native growth studio for crypto and fintech brands in LATAM. I run research, reporting, content and distribution on a stack of proprietary agents.
  • Built a multi-brand, multi-agent content engine that turns a daily trend signal into a publish ready post end to end (research, fact check, copy, brand design, draft), with a human approving every piece.
  • Built my own growth products: GEO Score (live, audits brand visibility across ChatGPT, Claude, Perplexity and Gemini), Pitch Score (live), and GTM Mirror (prototype, turns any landing into a market specific GTM brief plus four localized campaigns for emerging markets).
Feb – May 2026
Mexico City

Aureo · pre-seed Bitcoin wealth management

Growth & Brand Strategy Lead
  • Owned brand, GTM & full-funnel for a Bitcoin wealth platform (HNW & institutional, LATAM) · built the brand voice + visual identity and authored the 12-month GTM roadmap.
  • Ran a Direct-to-Wallet marketing campaign, positioning Aureo as the simplest way to buy Bitcoin with a single SPEI transfer.
  • Led the marketing campaign for Hackathon Bitcoin México 2026 (120+ builders, 30 projects), alongside organic + GEO and GA4 + Customer.io lifecycle.
Jan 2026 Now
Mexico City · Remote

Bitsave · consumer fintech

Growth Advisor
  • Ran qualitative user research (focus groups) to guide the rebrand from Bitsafve to Bitsave: naming, brand identity and colors.
  • Audited the site's traffic for bots vs real users, then instrumented GA4 from scratch (key events and conversion tracking) for a true read on the funnel. SEO is now implemented and growing.
  • Restructured the social team and workflow, and built AI bots that brief the CEO on how the team is operating.
Mar 2024 – Dec 2025
Hong Kong SAR · 1y 10m

Xverse · Bitcoin wallet · 1.5M+ users globally

LATAM Growth & Marketing Manager
  • Owned the end-to-end LATAM growth funnel across MX, BR, AR, CO, CL, with GTM localized by market and culture.
  • Built Brazil from zero into Xverse's #3 global market, with a 100+ creator/KOL program driving top-of-funnel across LATAM.
  • Created Ordinals LATAM México: sold out, first event of its kind in the region.
  • Drove B2B partnerships & BD across the Ordinals ecosystem (Trio.xyz, prev OrdinalsBot; Gamma; SuperChief Gallery), representing Xverse on global stages (UNGA79, Consensus, LABITCONF).
Dec 2021 – Dec 2023
Dubai, UAE · 2y 1m

Virtua · Web3 platform

Head of Community, Global
  • Built and scaled a global community from zero across Discord, Telegram & Twitter · led a 24/7 moderation team of 10 with crisis protocols.
  • Designed and hosted an online + IRL metaverse tournament (500 reg + 200 attendees). Brand Ambassador at NFT NYC, CNFTCON, NFT LV · interviewed Charles Hoskinson.
02Partner Network past & current
Current
FediAureoAI communities
Past
XverseTrio.xyz prev OrdinalsBotGammaSuperChief GallerySatiUNICEF ColombiaStacksStarknetMoonPayLedgerBitsoBinance LATAM
Universities · guest lecturer
U. del Rosario · BogotáU. Politécnica de ChiapasU. de TlaxcalaTec de Monterrey
Events organized
Build Day w/ FediOrdinals LATAM · MéxicoOrdinals Asia · Hong KongCrypto Bazar · México
03Skills what I work with
Growth & Demand GenFull-funnel GTM · B2B partnerships & BD · lead gen · CRO · LATAM market entry · localization by market & culture
Events & Activationsend-to-end IRL events (sold-out) · conferences · recurring live sessions · university programs · creator/KOL programs
Content & SEO/GEOmulti-brand content engine at scale · SEO/GEO (Share of Model) · brand voice & visual identity · product marketing
AI-Native OpsClaude · Claude Code · OpenClaw · agentic workflows · prompt engineering · MCP integrations (Notion, Slack, Linear, Figma)
Analytics & OpsGA4 · GTM · Customer.io lifecycle · Linear · Notion · Figma · Publer · Typefully · funnel diagnostics
04Stages · Education · Languages
UNGA79 · UN Tech ForumSpeaker · 2024
The Bitcoin ConferenceNash·LV·HK
LABITCONF · Consensus2024–25
NFT NYC · CNFTCON2022–23
La Salita BitcoinerHost
MA, EducationUNAM · 2018–21
Lic. Ciencias de la EducaciónUAN · honors
Marketing & GrowthPlatzi · 2025
AI FluencyAnthropic
GeminiGoogle
SpanishNative
EnglishProfessional
PortugueseElementary
Growth HackingCertified
wenlopezn@gmail.com in/wendy-lopez-n wenlopezn.com @wenlopezn Wen López